HIGHLIGHTS FROM THE FINDINGS
The leading cities for business
■ London, Paris and Frankfurt remain the top three cities for business. The top two cities are still comfortably ahead of the nearest challengers, although Frankfurt sees its score improve.
■ Brussels moves back into fourth place ahead of Barcelona with an improved score over the year.
■ This year Vienna is the biggest mover, rising up the ranking by six places to 22nd place. Düsseldorf breaks into the top 10 for the first time, moving up by five places. As a result, German cities account for four of the top ten cities.
Key factors in deciding where to locate
■ The top four factors remain some way ahead in terms of their importance. Easy access to markets, customers or clients remains the most essential factor for the second year running. Availability of quality staff is the second most essential factor, closely followed by Quality of
telecommunications which edges further ahead of Transport links with other cities and internationally.
■ London is the top rated city in seven of the 12 major rankings, including Transport links with other cities and internationally, Ease of travelling within the city, Easy access to markets, customers or clients and Availability of quality staff and Quality of telecommunications and
Languages spoken.
■ Warsaw regains first place in terms of the Cost of staff, whilst Leeds retains first position for Value for money of offices.
■ Dublin again comes top for the Climate created by government, while both Barcelona and Berlin retain the top position for Quality of life, and Availability of office space respectively. Stockholm jumps two places to become the best city in terms of Freedom from pollution.3
Impact on business
■ The factor most likely to impact on business over the next five years is Opportunities from emerging markets for products and services. With concerns regarding an ageing population across Europe, Demographic and workforce change is the second highest ranked factor.
■ It has been a tough year for corporates across the region. Almost two thirds are more positive than a year ago, with 18% of respondents a lot more positive than 12 months ago.
Company expansion
■ Companies are still expecting to expand across Europe over the next five years, and the number of companies anticipating expansion is greater than last year.
■ Central and Eastern Europe (CEE) remains the most popular part of the region, with Moscow replacing Warsaw as the city expected to see the largest influx between 2010-15.
■ The number of corporates anticipating global expansion is up on 12 months ago and the focus is primarily on the BRIC economies. Shanghai and New Delhi are the most popular global destinations, closely followed by São Paulo. Beijing moves back up the ranking, and along
with Mumbai, complete the top five most popular destinations.
City promotion
■ London and Paris retain their positions as the best known cities in Europe. Brussels moves into third place, ahead of Barcelona with Frankfurt completing the top five. The proportion of those cities that are known very or fairly well improved marginally this year, with nine cities being known very or fairly well by at least half the companies sampled.
■ Berlin is viewed as the city doing the most to improve itself, jumping from third in 2009. It has overtaken Barcelona and London, although both see a higher rating than in 2009. Madrid maintains fourth place and Paris moves ahead of Prague into
Best cities to locate a business today
London is still the leading city in which to do business, with a similar score to 2009. Paris remains in second place and Frankfurt in third, with the gap between second and third
place closing slightly. Brussels regains fourth place from Barcelona, while Amsterdam moves back up the ranking to sixth place. This year the most impressive rise in the rankings is seen by Vienna, increasing six places to 22nd.
Düsseldorf moves up from 15th to 10th over the year, while Manchester also advances four places from 16th to 12th.
This year both Edinburgh and Bratislava are new cities to the ranking, and they are ranked 27th and 32nd respectively.
Top 10 list
Location Rank Score
London 1 0.85
Paris 2 0.55
Frankfurt 3 0.36
Brussels 4 0.29
Barcelona 5 0.27
Amsterdam 6 0.25
Berlin 7 0.24
Madrid 8 0.22
Munich 9 0.22
Düsseldorf 10 0.14
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